Transport for London - The story of Sarah Rivers: how TfL created the biggest pop star you’ve never heard of

Verra Budimlija

This Transport for London campaign aimed to alert teenagers to the danger of road accidents. Teenagers are over-confident and do not respond to instructions, and they are therefore the most vulnerable age group.
Agency: M&C SaatchiAuthor: Verra Budimlija

Transport for London – The story of Sarah Rivers: how TfL created the biggest pop star you've never heard of

Verra Budimlija

It is obvious, and perhaps not that insightful, to observe that communicating to teens is difficult. They don't think you have anything to tell them they don't already know, or much that will be of any interest. Messages from authority in particular are either dull, irrelevant or both.

THE BACKGROUND

Thankfully, the past few years have seen a consistent decline in the number of fatalities from accidents on London's roads....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands