Participant photography in visual ethnography

Jan Brace-Govan

Ethnography is experiencing a resurgence of interest, and visual ethnography offers marketers opportunities to gather appealing and pertinent data.
  

Participant photography in visual ethnography

Jan Brace-GovanMonash University

INTRODUCTION

There has been a significant upsurge of interest in ethnography, particularly in extending this research process to commercial market research (Mariampolski 1999, 2006). Part of this recent interest has included visual ethnography (Pink 2001, 2006a, b, c), where digital recording and image management has improved the accessibility of visual data (Harper 2006; Pink 2006b, c). There are several excellent texts that reflect a variety of disciplinary positions and theoretical perspectives to support visual research (Pink 2001; Rose 2001; Van Leeuwen & Jewitt 2002; Mason 2002), and marketing texts...

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