Agency: Jan Kelley Marketing |
RiteRate.ca – Canada's first online natural gas marketer
Winner: Small Budget - Bronze
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): August 2004–June 2006
Start of Advertising/Communication Effort: September 2004
Base Period for Comparison: N/a (new company launch)
“Knock, knock.” “Ring, ring.” It's the invasion by salespeople and telemarketers, likely during the dinner hour. As marketers, we have statistics proving that these methods work for many companies. However, we will show that success can be achieved with a different approach.
This is the story of an Ontario small business, Canada's first online natural gas marketer. A business...