B2B marketing: an undervalued sector?

Stephanie Brookes and Oliver Chesher, PR account managers at full-service business-to-business agency Cicero, report on a new study conducted among B2B marketers to investigate the size and scope of the B2B market sector, its practitioners and how it is evolving.

B2B marketing: an undervalued sector?

Stephanie Brookes and Oliver Chesher

Business-to-business marketing agency Cicero has conducted and released a significant new study into the world of B2B marketing.

This major piece of market research, carried out in conjunction with industry publication B2B Marketing and research company Ci Research, gathered detailed data directly from senior practitioners in the field of B2B during 2006.

Cicero managing director Danny Turn-bull says, 'This is almost certainly the first, and definitely the most in-depth, study of its kind ever to probe into the UK B2B landscape, which our data show is...

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