The basics of design for emotion

Pieter Desmet

Products function in a world inhabited by people, and not a single product operates without interaction (either directly or indirectly) with a human.

The basics of design for emotion

Pieter DesmetDelft University of Technology, Netherlands

PREFACE

Although emotional responses to product design are subjective and therefore intangible, the process underlying these emotions is lawful. There are universal principles in how emotions are elicited, and these principles also apply to emotions experienced in the realm of consumer experiences. This paper provides an introduction in how to structure emotional responses elicited by product design, how to measure them, and how to generate a language of emotion that enables designers to communicate and manage the emotional impact of new product development processes. Four types of...

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