Swift Boat Veterans for Truth: Swift Boat Veterans For Truth campaign
Jonathan KolstadOVERVIEW
It was generally acknowledged that the ad campaign having the greatest impact on the 2004 U.S. presidential election was that run by the political action group Swift Boat Veterans for Truth. The group, which counted 275 Vietnam War veterans among its ranks, strongly opposed Senator John Kerry's presidential bid, charging him with being unfit to lead America as its commander in chief. To that end they created, with the help of the Virginia-based advertising agency Stevens Reed Curcio & Potholm, a series of damning television ads...