Peace Corps: Life Is Calling. How Far Will You Go? campaign
Kevin TeagueOVERVIEW
The Peace Corps was signed into existence by President John F. Kennedy in 1961 as a federal organization designed to improve education, community development, health care, and environmental services in undeveloped countries. The organization received a steady flow of recruits throughout the 1960s and '70s, but by 2002 the number of new Peace Corps volunteers was dwindling. According to the ad agency BBDO Atlanta, the Peace Corps' image had grown outdated. Also, it had become increasingly difficult to convince recent college graduates, who were eager to...