Muscular Dystrophy Association: Jerry Lewis Mda Labor Day Telethon campaign
Judson KnightOverview
The "Jerry Lewis MDA Labor Day Telethon" is an annual fund-raising event that lasts overnight—the 1998 telethon, for instance, ran for more than 21 hours—and involves an array of entertainers. The 1998 telethon was broadcast live via 200 television stations in the so-called Love Network to some 75 million viewers in the United States and Canada and, for the first time in its history, via the Internet to a worldwide audience. The wide array of musical acts included Celine Dion, Sarah MacLachlan, the Spice Girls, Ray Charles,...