Ernest & Julio Gallo Winery: Thank You For Your Support campaign
William BaueOverview
In 1985, Frank Bartles and Ed Jaymes introduced themselves to consumers in a sequence of television commercials pitching their new drink: "You know, it occurred to Ed the other day that between his fruit orchard and my premium wine vineyard," said the portly Bartles, "we could make a truly superior, premium-grade wine cooler. It sounded good to me, so Ed took out a second on his house and wrote to Harvard for an MBA, and now we're preparing to enter the Wine Cooler business. We will...