Consumer behavior in a multi-media environment
Different media for different needs
Kathleen P. MahoneyStrategic Planning, The New York Times, United States
James H. CollinsInformation Technology, Scarborough Research, United States
INTRODUCTION
The Pew Internet and American Life Project released a study in March, 2006 (Horrigan, 2006) to which everyone involved in the news media in the United States should attend. A well-regarded non-profit organization, the Pew Research Center has been studying trends in news consumption for nearly 20 years, and finds in their most recent study of 3,000 U.S. adults:
As internet users adopt broadband (now at slightly less...