Furby (Spain) – Furby is Back
Campaign Title Furby is BackBrand FurbyCategory A5 Culture Leisure & TravelMedal SilverAgency Grupo Taumaco
SUMMARY
Following the introduction of many electronic games into the competitive Spanish market during 2005, the aim was to re-launch Furby through a variety of mediums during the months preceding Christmas, to make it the most popular toy of the year.
CHALLENGES
To make Furby the most desired toy for Christmas, the perception had to be created that that it was more like a puppy than a toy, and something that...