Agency: BBDO Canada | Authors: Richard Burjaw, Chris Hamilton, Karen Grew, Jodelle Read, Valarie Mara, Stephanie Nerlich, Darlene Remlinger, Ed Caffyn, Isabelle Sestier, Carenne Robert, Martin Beauvais and Laurent Prud'homme |
Pepsi Brand French
Advertiser: Pepsi QTG Canada Awards: Regional Success - Certificate of Excellence
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): April 2003 – March 2004.Start of Advertising/Communication Effort: March 2003.Base Period for Comparison: Historical data.
This is a case about well-judged risk. About successfully replacing an iconic advertising property. About finding a fresh new approach that revitalized the brand.
There...