Childhood Obesity: Issues and Insights
Elspeth Bradley Research & Planning, Kellogg's
Marie Laver HPI Research Group
INTRODUCTION
The Issue of Childhood Obesity
Childhood obesity is a hot topic which shows no signs of abating. Media messages regarding the ever increasing weight gain of children today and their poor state of nutrition are becoming ever more prevalent – epitomised by the recent TV programme, 'Jamie's School Dinners' documenting his battle against the Turkey Twizzler. The World Health Organisation (WHO) last year described the problem as a ”global epidemic”1and certainly their published statistics are disturbing. Over 22...