Creativity on Tap: It's Online
Jenny ClarkTNS, United Kingdom
Martin OxleyTNS Interactive and Panel Services in Europe, United Kingdom
Clive NancarrowBristol Business School, United Kingdom
Lex HigginsUniversity of Colorado, United States
BACKGROUND
Successful business depends on innovation as more companies embrace innovation as a core of their business. A company less likely to innovate will lose out to its more successful innovative competitors. Key factors for successful innovation include the culture in an organisation and the professionalism of relevant disciplines and functions. Brook and Mills (2003) identify that an “aggressive” and “relentless thrust” is required. We...