Agency: The Leith Agency | Author: Julie Amers |
Nambarrie – Going from Strength to Strength
INTRODUCTION
This paper will show how, by taking a calculated risk and focusing sharply on a single-minded but potentially polarising product benefit, Nambarrie's advertising achieved a step-change in the brand's fortunes. Not only that, but it managed to do this in two very distinct markets: a mature home market and also in Scotland where the brand was less well established.
BACKGROUND
Nambarrie tea is one of the most popular and well-known brands in Northern Ireland. Based in Belfast, Nambarrie has been blending mainstream teas...