Agency: Burkitt DDB | Author: Susan Poole |
Bakers Complete – Ten Years of Success is More Than Just a Shaggy Dog Story
INTRODUCTION
This is the story of success with a long-term campaign, bringing together an innovative and unique product, a strong insight, a bold strategy and consistent executions. The brand's innovation and consistency has enabled it to grow from a small brand, to surpass the big players and become number one.
A 10-year campaign is a rare occurrence these days – rarer still for a brand that in this time has had three parent companies,1yet only...