How will we cope with the media future

Sheila Byfield, global director of consumer insight for MindShare, describes some of the dynamic changes (and dubious predictions) of the last 20 years.

How will we Cope with the Media Future?

Sheila ByfieldMindshare

In this special issue, Admap presents a series of articles looking at changes and developments in the media and their implications. Only someone living in a bunker will not have recognised that the shape of the communications world has changed radically and continues to do so. There are so many ways to reach people nowadays. Not only have the established media exploded in number but technology, retail, ambient and other channels offer new, different and potentially exciting commercial opportunities.

DYNAMIC CHANGE, DUBIOUS PREDICTIONS

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