The Science Of Getting Heard
Jeremy Garlick Sainsbury Supermarkets LimitedSharon Hodgson Ipsos UK
BACKGROUND
Sainsbury Supermarkets Limited is the number two food retailer in the United Kingdom, with sales of 12 billion per annum and 130,000 employees. Forming part of a dominant leading pack of grocery retailers, Sainsbury faces strong and ever growing competition - from aggressive...