The case for branding in recruitment marketing

Mike Stevenson

The recruitment industry faces four major problems: shortage of quality staff, high staff turnover, industry consolidation and low customer loyalty.

The Case For Branding In Recruitment Marketing

Mike Stevenson Michael Page International

The recruitment industry, not known for its commitment to marketing, is steadily discovering the benefits of branding to their business.

To some recruitment marketers this will be met with scepticism. In the highly sales-driven culture of recruitment, marketing has historically been treated very much as 'support staff', a secondclass citizen, considered a tolerated cost to their business. For many, it has always been the short-term that rules.

But change is afoot. The ideas inherent in the concept...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands