Comment On 'American Media And The Smoking-Related Behaviors Of Asian Adolescents'
Charles R. Taylor and P. Greg Bonner Villanova University
In 'American Media and the Smoking-related Behaviors of Asian Adolescents,' which appeared in the Journal of Advertising Research in March 2003, Marvin Goldberg (2003) presents the results of a survey of Hong Kong adolescents conducted in 1998. Upon presenting the results, the author argues that his results are supportive of the notion of exposure to cigarette advertising, promotional ...