Building brands in the legal minefield of global regulation

Douglas J. Wood

This short paper outlines some of the legal difficulties (stemming from economic and cultural differences) facing the global marketer - with particular reference to the harmonisation directives in Europe.

Legal News And Views

Building brands in the legal minefield of global regulation

Douglas J. WoodHall Dickler Kent Goldstein & Wood

In the United States, advertising and marketing law is a quilt of federal regulation and a confusing hodge-podge of laws in 50 states. With the added plethora of county and city regulation, it's impossible for anyone to keep abreast of every development. Running a national campaign, particularly a promotion, is therefore extremely complicated. But not impossible. National campaigns are common and usually proceed uninterrupted by federal or state regulators. Those that do attract attention are generally either false...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands