Agency: BDH Advertising | Author: Not credited |
Area Awards 1997 WINNER: INTEGRATED CAMPAIGN
How Advertising Helped Take the Heat Off North West Water During the Worst Drought in History
Background
The nation was taken by surprise by the drought that hit Britain in the summer of 1995. Weather records were shattered and Manchester, the 'Rainy City' made headline news as the Met Office confirmed it to be the driest city in Europe.
Attention was sharply focused on the actions of the water industry and media criticism was fierce. North West Water were blamed for not having done...