Beyond The PVR Brouhaha
Gary ArlenArlen Communications
As Jamie Kellner, chairman and CEO of Turner Broadcasting System, escalated his rhetoric against Personal Video Recorders (PVRs) during the past few months, he also raised the visibility of these TV/computer devices that are on the threshold possibly of rearranging the dynamics of television viewing and advertising. In a series of interviews and speeches during the spring and summer, Kellner, a TV wunderkind at Fox and WB Network, and now head of the TBS unit of AOL Time-Warner, warned that commercial television could suffer irreparable harm if viewers do not...