Faster, cheaper, better

Jorgen Johansson and Jonas Norden

Best Western is the world's largest hotel brand with over 4,000 affiliated hotels worldwide. Quality assurance is of prime importance in order to build and maintain brand equity.

Faster, cheaper, better

Wireless dialogue at every point–of–sale

Jonas Norden Best Western Hotels andJorgen Johansson NUI Business Research Institute

BACKGROUND

Background in Best Western

Best Western is the world's largest hotel brand with over 4,000 hotels affiliated in more than 85 countries worldwide. Each hotel is independently owned and operated.

Best Western Hotels Sweden has more than 55 affiliated hotels and is actively seeking ways of adding value for its members by strengthening brand value. In order to do this, quality assurance is of prime importance. Within the quality assurance concept, input from guests/customers is one...

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