The Medium Is Part Of The Message
The Role Of Media For Shaping The Image Of A Brand
Alan Branthwaite Qualitative Research & Development Director, Millward Brown, United Kingdom.Karin Wood Senior Vice President, Qualitative Research, Millward Brown, United States. andMaria Christina Moya Schilling Gerente General, Cadem/Millward Brown, Chile.
MEDIA IN CONTEMPORARY LIFESTYLES
As many other papers at this conference will also have noted (no doubt), media diversity and use are expanding:
- there are more media available, with the expansion of access to the internet, the growth in magazine publications, more TV channels as well...