Event Marketing - Premiums That Enhance Your Program

Maureen Burd

The author looks at the importance of premiums, gifts and give-aways to support marketing events.

Event Marketing – Premiums That Enhance Your Program

Building premiums into your event plans

Maureen Burd Marketing Specialists/PTI

Many marketers agree that event marketing – whether for a major sporting affair or a membership drive – must include a cohesive plan which ties together the event and the program sponsor.

In planning strong tie-ins for my customers I find that knowing the client and their objective is the key to a long run of successful programs. As part of the planning, my customers include giveaways or merchandised premiums to create a memento of the event. Premiums best support the...

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