Carpe Diem: Savvy Marketers Strike When the Iron is Cold

Joe Meyer

The author argues that in the light of the economic downturn, marketers should turn to Enterprise Marketing Management (EMM) - a web based, integrated marketing style - to build success.

Came Diem: Savvy Marketers Strike When The Iron Is Cold

How to use Enterprise Marketing Management (EMM) to define marketing trends

Joe Meyer, Aprimo Incorporated

In the wake of the recent economic downturn, marketers are staring down some of the greatest challenges they have faced in over a decade. Marketing spending across all industries is being cut back substantially. Yet, even as their budgets are being reduced, marketers are under even greater pressure to develop and implement innovative campaigns that fill the sales pipeline with qualified leads.

With the images of various ‘New Economy’ marketing failures still...

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