A Burgeoning and Lucrative Market Just Waiting To Be Discovered
Saul GitlinKang & Lee AdvertisingMARKETING CASE STUDY
You are a marketer. You come across information about a consumer segment for your product in the U.S. which you heretofore have not focused on. This segment currently numbers just under 11 million individuals and is growing faster than any other group in the United States. These individuals boast the highest average household incomes in the US and they also have the highest level of education as compared to all other consumers. They may be as likely or, in many cases,...