Econometric studies of advertising, advertising restrictions and cigarette demand: a survey
Martyn DuffyUniversity of Manchester, UK
INTRODUCTION
Over the past two decades economists, market researchers and statisticians have debated at length the relationship between cigarette advertising and consumption in a spate of econometric papers in the learned journals. This body of literature is large and still growing, yielding diverse results from a multiplicity of model specifications. The aim of this paper is to carry out a critical review of the major papers which have been published in this area since 1970 with a view to assessing which side in...