Effects of Nutrition Information on Consumer Choice

George Baltas

This paper considers the empirical determination of the effects of on-pack nutrition information on brand-choice behavior.

The Effects of Nutrition Information on Consumer Choice

George Baltas

Consumers pay increasing attention to their diet and to information appearing on food package labels and relating to the nutritional composition of the products. Nutrition information aims to enable informed consumer choices, raise the demand for healthy food products, and encourage competition on nutritional quality.Because of its great importance for marketing and public communications, this area has recently received a lot of attention (Baltas, 2001). Several studies have attempted to shed light on issues such as consumer utilization of nutrition information (Nagya et al., 1998), effectiveness of alternative information...

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