Agency: DDB Sydney | Client:St. George |
St Georges Portfolio Loan
How advertising made $209 million in less than five months
Background
Though one of Sydneys best known financial institutions, St George only became a bank in the early 1990s. Prior to that it had been a building society with a highly committed and loyal customer base.
St George and Advance Bank merged in 1997. It was a reluctant merger with much resistance and resentment from Advance Bank customers who had a deep attachment to their bank,...