BDA: How the Awareness of Symptoms of Diabetes was Increased

Julian English and Jeremy Prescott

Small budget campaign to increase awareness of diabetes, for the British Diabetic Association. Many diabetes sufferers do not recognise the symptoms and therefore do not consult their GP until too late to avoid serious effects.
Agency: Kilmartin BakerAuthors: Julian English and Jeremy Prescott

BDA: How the Awareness of Symptoms of Diabetes was Increased

BACKGROUND

This is a peculiar case history in that its conception was in a hospital clinic.In 1991 Jeremy Prescot, Managing Director of Kilmartin Baker, was visiting Charing Cross Hospital for his annual check-up. He, himself, has diabetes. He became involved in long discussions with Dr Dev Singh and Dr Peter Wise who were both concerned by the late diagnosis of non-insulin dependent diabetes.

What is diabetes?

Diabetes is a common disorder of the body where there is too...

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