Agency: Publicis | Author: Mike Stepan |
The Police Federation
Protecting The Police Force: the opposition to Sheehy
FOREWORD
This particular case study is unique in a number of respects: although it concerns a carefully planned and linked four-part advertising campaign, which cost a very significant sum fundedby individual salary-deductions, there is no data of any sort, nor public evidence of its specific contribution to what turned out to be a highly successful and vital campaign on behalf of a very concerned staff organisation The Police Federation.
The success of the case is substantiated simply by the affirmation...