Agency: Leo Burnett | Authors: Alan Setford and Crispin Reed |
Perrier: Eau and Success over the Long Term
SUMMARY
Perrier has been one of the great post-war marketing successes, leading the development of the market which most thought impossible fifteen years ago. In key sales areas like London over half of the adults in the population now drink mineral water and the biggest brand in this now huge marketplace is Perrier.
Perrier's advertising has retained effectively the same theme over more than 10 years and the 10th birthday of the "Eau" campaign was celebrated last year...