Country Manor: The Most Successful Brand You've Never Heard of

Describes how advertising contributed to the successful launch of Country Manor, a new still perry with taste attributes of a light German white wine.
Agency: Saatchi & Saatchi ComptonAuthors: Linda Topham and David Downing

Country Manor: The Most Successful Brand You've Never Heard of

INTRODUCTION

Country Manor was launched in 1980 and has since become a leading brand operating on the periphery of the table wine market. Very little has been published about the success of Country Manor, but it is a brand which continues to demonstrate yearly volume increases of over 50 per cent, and a proven track record of responsiveness to advertising. It is this last point for which we hope to provide proof in this document.

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