An excess of OTS
However exceptional the creative execution, media over-exposure can numb television viewers' minds into a deep disinterest
Phil Gullen
IT WAS ONE OF those rare moments in TV viewing these days - a commercial that made me sit forward in my armchair and say, 'What the hell is this?'
It was a Friday evening, Friday 2nd February to be precise. Being a 'media hermit' I had totally missed the teaser campaign warning me to expect something different. Nevertheless, when the music floated out from the set and the images impressed on my eyes I was completely...