Building business brands

Evan Ivey

This article looks at the role of brands within business-to-business marketing, discussing the similarities and differences between the business sector and fmcg, and how to go about building a business brand.

Building business brands

As vital as fmcg, business brands must be approached in the right way

Evan Ivey

This article looks at the role of brands within business-to-business marketing, discussing the similarities and differences between the business sector and fmcg. One important consideration is that differentiation takes place at the supplier, not the product level.

MANY PEOPLE suggest that brands had no place in the good old business-to-business bad old days. Business brands, their power, their relevance are all totally new. To be honest I am not sure that this is entirely true. I distinctly remember...

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