Predictive dialling

Bob Martin

Predictive dialling systems, which automatically dial new calls at the pace of the operators, leaving them free to concentrate on live interviewing, are well established in the USA and are beginning to appear in Europe.

Predictive dialling

Higher call volumes -with less hassle- for research and telemarketing operations

Bob Martin

Already well-established in the USA, predictive dialling systems are beginning to impact on European telephone research and telemarketing practice. A form of computerised 'call management', the systems dial up new prospects or respondents at the pace of the operator teams, leaving operators free to concentrate on live interviewing. This article explains why the new technology was needed, and some of the claimed benefits: improved productivity (leading to significant cost savings) and better quality results.

ALL COMPANIES who use the telephone to call large numbers of...

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