More effective 'sits vac'?

Simon Russell

For a 'poor relation', recruitment advertising takes an astonishing proportion of total adspend. But most ads are confined to bald statements and platitudes, while many more depend on clichés, gimmicks and puff.

More effective recruitment ads

Creative principles that pull the right people

Simon Russell

For a 'poor relation', recruitment advertising takes an astonishing proportion of total adspend. But most ads are confined to bald statements and platitudes, while many more depend on clichs, gimmicks and puff. The field is remarkably badly documented. But the use of real 'creativity', whose practical principles and craft skills are demonstrated in this article, make abundant sense and can deliver significant cost benefits.

Simon Russell is an English Literature graduate and registered nurse. He began his working life...

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