Sampling and Controlling a TV Audience Measurement Panel

Steve Wilcox

Continuous peoplemeter panels are now acknowledged throughout the world as the best vehicle for the measurement of television audiences.
  

Sampling and Controlling a TV Audience Measurement Panel

Steve Wilcox RSMB Television Research Ltd

INTRODUCTION

Continuous peoplemeter panels are now acknowledged throughout the world as the best vehicle for measurement of television audiences. The peoplemeter provides an accurate minutebyminute record of the channels viewed by all individuals in each panel household. Quite apart from the obvious advantages of monitoring the same families over long periods of time, the capital costs of recruitment and metering technology demand that a continuous panel is the costeffective solution.The task of sampling and maintaining a representative panel is a significant challenge....

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