Artwork, ISDN and the 'Honda Interface'
Eliminating the time and cost of transmitting finished art as hard copy
John Cowen
Graphic art for marketing is bulky and fragile. In various forms it has to circulate through a highly dispersed 'network' of ad agencies, creative service companies, marketing departments and printers or the media. One factor that stretches campaign lead times and inflates costs is the 'Honda Interface' - motorcycle couriers and other express carriage services. This article explains the inexpensive ISDN technology that can transmit all forms of artwork and printers' instructions - in digital data form - almost instantaneously...