A New Order in Media Buying
Ray MorganChairman, Zenith
When I was asked to give a paper at this conference on the centralisation of media buying, I replied that I preferred the title which I now have a new order in media buying. A cynic might say that the title was different but the subject matter the same, and such a comment would not be entirely wide of the mark. Certainly I propose to talk about what caused the Saatchi Communications Group to establish Zenith, through which all the Saatchi agencies in the UK, Saatchi & Saatchi, BSB...