The Effect of Telephone Versus Letter Prenotification on Mail Survey Response Rate, Speed, Quality and Cost

Timothy V Filipic, John R Dickinson and A J Faria

Though a considerable amount of research has addressed the impact of various factors on mail survey response rate, relatively few studies have focused on the effect of prenotification.
  

The Effect of Telephone Versus Letter Prenotification on Mail Survey Response Rate, Speed, Quality and Cost

A. J. FariaJohn R. Dickinson andTimothy V. Filipic

INTRODUCTION

The mail survey has long been a standard data gathering method. Its wide usage can be attributed to the many advantages it possesses. As summarised recently by Whitley (1985), among those generally cited are:

  • low cost of administration;
  • ease and flexibility of use over a large geographic area;
  • ability to reach sample members who are difficult to reach by other means;
  • greater...

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