Capitol Importance: Standing Up for an Industry

Despite repeated requests for help from Carson and Cook Marketing and others in Florida, the tax department continued an aggressive pattern of tax audits.

Standing Up for an Industry: Carson Eddings takes on the State of Florida tax laws and wins

Linda Dove

INTRODUCTION

No one ever said Carson Eddings a pushover. Colleagues an friends no him as a tough competitor willing to take risks in his business risks that usually pay off. But almost everyone was surprised when he decided to take on the State of Floridas tax department.

'It took a lot of guts to challenge the all powerful Department of Revenue,' says the CEO of a competing agency. 'Frankly, I wouldnt have had the nerve to do it....

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