Rural SocioEconomic Classification a Breakthrough
Bikramjit Chaudhuri and Sophie Joseph and Ravindra Godase
INTRODUCTION, BACKGROUND AND THE PROBLEM
The socio economic status of a household is of central importance, for users of market research data as well as for those who collect market research information.
The user needs one variable that can help in segmenting the market. For example, the variable can be used to profile a city or region, or to isolate the users of a product category. Comparisons across time and across different databases (e.g. media vs. product usership) are also facilitated when we...