Controlling TV Household Panel composition by Dynamic Viewing Segments

This paper describes a panel management strategy using targets for household composition, including some related to rapidly changing population characteristics.

Controlling TV Household Panel Composition by Dynamic Viewing Segments

Jonathan Jephcott ACNielsen, Australia. andColm O’Muircheartaigh  Methodology Institute, London School of Economics, United Kingdom.

 INTRODUCTION

It can be argued that there are three basic panel designs in use with peoplemeter based rating services. These designs, characterised by panel recruitment, are:
  • Single phase (direct) probability sampling with quota controls on selection of substitute homes when homes designated for recruitment will not co-operate.
  • Single phase quota sampling with controls on recruitment derived from...

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