A Multivariate Analysis of Web Usage

Predeep K Korgaonkar Lori D Wolin

The key to realising the under-utilised potential of the Web rests with understanding the needs of the Web user.

A Multivariate Analysis of Web Usage

Pradeep K. Korgaonkar andLori D. Wolin Florida Atlantic University

As a business tool, the World Wide Web, or the multimedia interactive component of the Internet, is fast becoming as common as the telephone. An estimated 55 million people surf the Web (Green, Himelstein, and Judge, 1998), and on-line traffic has been doubling every 100 days (Ingersoll, 1998). Much like telephone technology changed the way people did business in the past, the Web is dramatically changing the way people do business today. No other Internet feature offers as much versatility as the...

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