What is in it for me? Gaining the commitment of business-to-business research respondents

Karen Riddell

The willingness of potential respondents to participate in surveys is obviously a major concern for the market research industry, not only in relation to individuals acting in a private capacity but equally in the business-to-business market, where limitations in the number of potential contacts in some specialist sectors periodically lead to fears of over-researching, which in turn can lead to escalating recruitment problems as refusal rates increase.

What Is In It For Me? Gaining the Commitment of Business-to-Business Research Respondents

Karen RiddellBT, United Kingdom

THE RESEARCH DEVELOPMENT FOUNDATION

The Research Development Foundation is a body containing representatives from the main organisations representing the market research industry in the United Kingdom: the Market Research Society (MRS); the British Market Research Associations (BMRA) which was previously known as the Association of Market Survey Organisations (AMSO) and the Association of British Market Research Companies (ABMRC); the Association of Users of Research Agencies (AURA); the Association of Qualitative Research Practitioners (AQRP); the Social Research Association (SRA); the Media Research Group...

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