Multimedia CATI/CAPI
Matthias Thomae Infratest Burke AG, GermanyTHE INFRATEST BURKE ORGANISATION
The Infratest Burke group is one of the largest research companies in Europe. The company has 720 full-time employees of which about 40% are directly responsible for the research projects of their clients. Another 50% work in the service departments, such as Field, DP and Printing. The remaining 10% are 'necessary and important overheads' for Controlling and Administration.
The group employs about 5,500 freelance interviewers in Europe of which 3,500 interview face-to-face (either door-to-door or in central locations) and the remaining 2,000 are CATI interviewers. There are...