Through the looking glass: The virtual reality lessons all brands should heed
Jo Bowman
Every brand should be looking at the potential of virtual reality to bring them closer to consumers than any other technology has been able to so far, according to marketers and content creators that are at the cutting edge of VR use.
Speaking at the dmexco 2016 conference held in Cologne in September, pioneers in the use of virtual reality said the experience really had to be seen to be believed, and its potential as a storytelling medium was unfolding before our eyes.
Starcom USA CEO...